In the early 2000s, Japanese fashion designer and entrepreneur Setsumasa Kobayashi attended a Phish Festival in Limestone, Maine. It was one of the largest Phish concerts ever and Kobayashi remembers the music, the campground and the roughly 60,000 attendees who seemed to be living an alternative lifestyle, removed from the everyday hustle and bustle of the city. This, he says in an interview, became his inspiration for creating a secretive mountain getaway where he could use and test his outdoor-themed goods that he built his company on.

























