For decades, Japan’s convenience stores have been admired for, well, their convenience. By being sweetly attuned to utilitarian consumer needs, the ubiquitous 24/7 conbini has spread across Japan, achieving an unparalleled density that is perhaps second only to vending machines. This week, FamilyMart, one of the largest operators of conbini, launched their new FAMIMA concept store aimed at reimagining the conbini experience.
The new store is located in Azabudai, just steps from the Kamiyacho subway station and next to the new Azabudai Hills development. With a rounded grey facade, bright window displays and a lush rooftop garden, the new design is a join-project between frequent collaborators NIGO and architect Masamichi Katayama (previously).
Rather than simply refreshing the store’s appearance, the pair have reimagined the entire experience. The flagship features a dedicated takeaway counter for coffee and freshly prepared food, an expanded section for FamilyMart’s popular Convenience Wear clothing line (FamilyMart branded denim jacket, anyone?), and exclusive merchandise and food available only at the new location.
“The pop-up fixture at the entrance, the Convenience Wear area with a fitting room, and the kiosk station that redefines the checkout area each weave encounters with products and the pleasure of choosing into the store’s circulation,” explains Katayama. “The project reworks the everyday convenience store experience as a sequence connected to the city.”
Leave a Reply