
Japan has a rich history of packaging design that dates back hundreds of years and rooted in a tradition of gift-giving. Before industrial materials like plastic and cardboard, gifts were wrapped in straw, bamboo, leaves and paper: an art unto itself that lives on today in the form of products often wrapped in as many physical as symbolic layers.
Every two years the JPDA (Japan Packaging Design Association) combs through over 1000 submissions to celebrate excellence in packaging design. Here are the winners for 2027.
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