
Last year, JR East announced that their beloved mascot, the Suica penguin, will retire after 25 years of serving as the iconic face of IC cards. Today, the company has unveiled three candidates to succeed the beloved Suica Penguin, which will officially retire at the end of March 2027. The three designs—created by young Japanese creators—offer a decidedly different take on what Suica might look like in its next chapter. And JR East is putting the final decision up to a public vote.
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