
FamilyMart’s in-house apparel label Convenience Wear is stepping into the world of sumo with a new limited-edition collaboration celebrating legendary yokozuna Chiyonofuji.
Developed in collaboration with fashion designer Hiromasa Ochiai, Convenience Wear is known for its philosophy of “Good Materials, Good Craftsmanship, Good Design.” For this collection, that approach meets the dynamism and tradition of sumo, Japan’s national sport.
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