
Sou Fujimoto’s newest project, Earth, is a vacation home that nearly disappears into the landscape of Ishigaki Island. Built for NOT A HOTEL, the circular villa is topped with a green roof and designed to feel like part of the land itself. From above, it reads more like a natural clearing than a luxury home. Inside, it opens up to the sea with an airy living space and a sweeping infinity pool that seems to spill into the horizon. Four glass-walled bedrooms curve along the outer ring, while the lower level hides thoughtful details like an “underwater” sauna lit by the pool above, a gym, and a quiet courtyard with a kids’ pool and firepit.



More than just a retreat, Earth is part of NOT A HOTEL’s growing collection of architectural vacation homes offered through a shared-ownership model. It was offered at roughly $2.7 million usd (per 1/12 ownership) and quickly sold out.
Buyers can enjoy local experiences like awamori distilling, sabani boat rides, and meals prepared by Okinawan chefs, while also having access to other properties in the NOT A HOTEL network. At over 9,000 square meters, Earth is their largest property to date—and one of the most immersive. Fujimoto’s signature touch is clear throughout: a lightness, a sense of flow, and a design that never competes with the environment, only complements it.





















