Shuetsu Sato began working as a security guard at Shinjuku Station in 2002. With constant construction and infrastructure upgrades, it was Sato’s job to redirect crowds using a megaphone. However, he found it to be an ineffective tool that was ignored by most. So with a few rolls of duct tape and a craft knife he took it upon himself to create some eye-catching signage.
Over the years, a cultish appreciation has grown for Shuetsu Sato’s work with fans dubbing his clean-line, rounded edge typography as Shuetsu-tai (Shuetsu font).
This year, after over 20 years of service to the ever-evolving Tokyo train system, The Japan Sign Design Association (SDA) has honored Sato with a Platinum Honorable Mention Award for his “creation of pathways”.
Congratulations Sato-san!
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