
Seiji Togo “Surrealistic stroll” (1929). Permanent collection of the Sompo Japan Nipponkoa Museum of Art
At an auction in London in 1987 a mystery buyer paid a record $39.9 million for Vincent van Gogh’s “Sunflowers.” And a week later it was revealed that a Japanese insurance company, little-known at the time, had made the expensive purchase. Apparently, Yasuda Fire and Marine Insurance, who was celebrating its centennial the next year, saw the painting as an appropriate birthday present to itself. The purchase not only made the company famous but it also set off an art-buying craze amongst Japanese companies who were at the top of the world thanks to an overheated economy and rapid acceleration of asset process. No one saw the cracks that would burst Japan’s bubble just 4 years later.
























